Tuesday, February 08, 2011

Pepsi MAX Commercial

Is this commercial racist?

I have no idea. I do know it's not funny and I think humor was what the marketing geniuses were after. But we're all talking about it, so I suppose some goal has been achieved, Satanic as it is. No such thing as bad publicity.

If you want a Thomistic theological dissection of the ad, see Christopher. As for me, I'll defer to Bill Hicks; while he may not have spent his life co-opting Greek philosophy, he seems to understand the component of the Buddhist Eightfold Path known as Right Intention:

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